| Blog


23/01| We can’t stand bad design


As you can hopefully tell, we care an awful lot about our profession and pride ourselves on producing nothing less than very high quality design. Less is more. We don’t bang out heaps of it as it just dilutes the individuality. Perhaps we’ve just seen a lot of bad design lately that looks pretty unskilled and generic.

If we may offer a few words of advice; “Don’t succumb to bad design”.

It’s a mirror – reflecting your attitude towards your business. It essentially says “We like to cut corners” or “We don’t really care” or “It’s not the best but it will do”. Not a good message to the prospective customer.

We’re not trying to scare people into thinking they should spend silly dollar on design – you don’t; you just have to choose the designer wisely. We’re just as passionate about our work as we bet your are about yours. And why shouldn’t you be? It’s your livelihood and it’s our job at Lead Creative to make sure you stand against your competitors and reach your target audience with credibility and style.


14/01| If it must be plastic, it must be this

We produced loyalty cards for our Hotel client recently. They needed to be hard-wearing, durable and waterproof. The obvious material for this kind of card is plastic. That horrible P word.

Choosing this material is a little hard for us to swallow and we avoid it at all costs. However, sometimes there is no other material that will fit the spec required. So we bargain and explore the best possible way to execute a project like this – with minimal environmental impact.

EcoCard was our answer here – a great product using 100% recycled plastic. You wouldn’t know it – it looks as good as the virgin stuff (hang on, does that stuff even look good at all?). And, dare we say it, it’s a little sweeter knowing that we’re not adding to the demand for more of the fresh stuff.

If our plastic projects keep the material within a closed production loop, we can sleep at night. If not, we’ll need to chat.



20/10| International WOLDA Award

This news should have appeared here by now, but in all honesty, things have been a wee too busy to steal the time!

We were SO happy to learn that we’d been recognised by WOLDA (Worldwide Logo Design Annual) for the second year running. One award was a true honour, but TWO! Well we must be doing something right…

The Big Giraffe Studio Logo

This design was created for The Big Giraffe Studio, a professional photography studio promoting its African-inspired work online. The challenge was to design the studio mascot, the giraffe, with quirk and spark; to capture the scale, height and awkward grace of a giraffe but remain linked to photography. The end result combines the naturally leggy animal with a tripod for an unusual and playful logo.

The outcome couldn’t have been more perfect for the client.

We love our job and hope it shows. See you soon.

19/09| Join our little fanbase

Well we made it to our first 50 likes in the Lead Creative Facebook lounge – thank you friends – and have since picked a lucky winner to receive a bespoke and beautiful logo designed by us.

There’ll be new offers published on the page in the coming months so best keep your eye on it.

If you’re new here, welcome! Please browse the site at your leisure and get in touch should you be in need of design help. And don’t forget to like our Facebook lounge to keep up to date with the latest. See y’all there.

15/07| Like our Facebook lounge to win a logo you’ll love

Lead Creative Facebook Lounge


We’re inviting you to join our new Facebook lounge for the news and artistic musings of Lead Creative. Our first 50 ‘likes’ will be put into a hat and the lucky winner will receive a fresh new logo, created lovingly by an award-winning designer. Have you got a brand/company/product or service identity that could do with some TLC? Well, now’s your chance to get some logo love for free.


Terms and info

• Once the winner has been drawn, we’ll get in touch to formulate a brief for your design.

• The chosen design will be refined to perfection under your watchful eye.

• You’ll then receive digital versions of the logo for you to show off and promote your company.

• Any printed material required following receipt of the new logo is not part of the prize and will be charged.

• This prize draw does not include any subsequent design work following receipt of the new logo.

What else is on at our Facebook lounge?

Well, we’ve called it a lounge for a reason. It’s a place for us to brain-dump the creative overspill and get involved with you and the design community. We’ll have;

• Work in progress

• Opportunity for feedback and thoughts

• Offers on design and print

• New from the design world

• Design advice & tips

Interested? Then ‘like’ away! We look forward to seeing you there.


28/06| The Llawnroc Hotel Brand

Well, the doors have just opened and we’re delighted to have successfully branded and developed websites for The Llawnroc, a boutique hotel and it’s family pub, The Gwineas, on Cornwall’s south coast.

Lead Creative have been working closely with the (passionate and enthusiastic) management team over the last 9 months to develop a strong brand that attracts the local community and guests from afar looking somewhere special to stay.

We’ve worked with fantastic suppliers to produce the hotel and pub’s stylish personality. The illustrations were commissioned by Liz Lever, a local artist studying her Foundation Diploma in Art & Design. Liz developed the artwork from location visits and produced beautiful marine-inspired linocut images that bring the Llawnroc artwork to life.

Lead Creative is managing the online digital marketing and SEO for the hotel and we’re seeing some great results already. Have a look at sites: www.thellawnrochotel.co.uk and www.thegwineaspub.co.uk

Ok, so we might be biased, but trust us – this place really is worth a visit if you’re in the area!

The Llawnroc and The Gwineas

24/06| Christmas… in June?

We’re delighted to have been working with ethical media and events company, Hand Up Media, since 2007. During that time we’ve successfully branded and produced the artwork for several of their high profile ethical shopping events; The Edinburgh Ethical Christmas Fair, The Real Scottish Christmas, The Fair Trade Experience (winning an international award for that logo) and Fair Trade on the Fringe. These events are a massive, growing success story with 1,000’s of visitors each year and we’re very proud to be able to support them.

We’ve just been refreshing the artwork for this year’s Christmas events in Edinburgh. If you happen to be up in bonny Scotland for the festive period, these are two highly recommended shopping trips. For more info, see www.handupmedia.co.uk

Ethical Christmas Artwork