Lead Creative was commissioned by Russian client, Kidzarella, to create the brand image for their new multibrand online store and associated boutique shop for babies and children. Kidzarella provides a platform to showcase the work of independent and small-scale designers and makers amongst larger brands.

The product of our colloboration is fun, interchangeable, flexible, contemporary, illustrative and playful – and aims to mirror their keyword brief: creative children / curious children / cosmopolitan children / free-spirited / open-minded / sense of humor / quality service / bespoke, quality products / eco-friendly / supporting small businesses.

Since inception, the brand has grown to provide clothing for teens and adults and now shoes, books, toys and decor.

Branding, Digital Design, Print Design, Illustration, Web Layout
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