Lead Creative was commissioned by Russian client, Kidzarella, to create the brand image for their new multibrand online store and associated boutique shop for babies and children. Kidzarella provides a platform to showcase the work of independent and small-scale designers and makers amongst larger brands.

The product of our colloboration is fun, interchangeable, flexible, contemporary, illustrative and playful – and aims to mirror their keyword brief: creative children / curious children / cosmopolitan children / free-spirited / open-minded / sense of humor / quality service / bespoke, quality products / eco-friendly / supporting small businesses.

Since inception, the brand has grown to provide clothing for teens and adults and now shoes, books, toys and decor.