I’ve worked with Sophie Goodwin-Hughes since the launch of Dartmoor Soap Company, developing the brand identity, website and product labelling.

The visual style reflects the brand’s natural, handmade ethos, using rustic illustration and imagery to complement the soaps themselves. Each bar is made and cut by hand, and the design approach echoes this — simple, tactile and rooted in the landscape.

The brand has grown alongside the business, supporting its evolution while staying true to its core values.

Photographs © Matt Austin Images